Your
hotel’s website is the least expensive and most important
source of bookings. Up to 50% of visitors of online travel
sites search for and book directly from the hotel’s
website. How your hotel is displayed via your online site
is the determining factor in the visitor’s decision
to book. Flattering photos, engaging text and informative
statistics about your hotel’s services and features
go a long way to persuading the visitors to become a guest.
In general, most visitors seek out areas of interest –
locales that they wish to travel to and then seek out hotels
that represent that area best. Travellers look for interesting
destinations first and then choose the hotel second. The
hotel that represents that destination best wins the booking.
Other important key factors determine the success of your
website. Proper navigation – is the visitor clear
on where to go in your site to find the information they
seek? Are they able to book direct from each page? Does
your site include the proper text and keywords for top placement
in the search engines? Our premium website design services
factor in all these variables and produce a compelling e-commerce
site that turns visitors into clients.
Choose your design – We present you
with several design choices based on the appearance of your
hotel and your design goals. Once chosen we then discuss
with you colour choices and general layout options. We will
request photographs from you of your hotel and the surrounding
area. If you do not have local area photos we will engage
our online research team to find them for you.
Building the website – Your new website
will be designed by marketing and graphic design professionals
with a combined 37 years of award winning experience. Our
marketing experts are fully trained to write engaging text
and informative captions that illustrate the best selling
points of your hotel. During the entire design process we
welcome your input and provide snapshots of the work in
progress. Once completed the website is submitted for your
approval.
Online Hosting Service – We also
provide low cost website hosting services and domain registrations.
Our dedicated high speed servers are guaranteed 99% uptime
and provide high speed display of your site globally. We
can also accommodate video and flashpoint galleries to further
display your hotel in its best light.
Online Booking Engine – Turning lookers
into bookers takes a bit more than lovely photos and witty
text. Over 85% of visitors to hotel websites leave when
they must wait for an email response to their enquiry. Our
fully automated Guest Connect booking engine displays your
available rooms and rates along with photos, e-concierge
services and other important information. It then provides
an instant booking confirmation. Guest Connect combines
an advanced booking engine with integrated Web marketing
services and can be easily customised to display multiple
‘storefronts’ that blend with the unique look
and feel of individual properties or sites. The greatest
opportunity to convert website visitors to customers is
where you have the greatest control of your brand and the
booking process – your web site.
To
find out more please contact us now by clicking here.
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